GROWTH

Repricing a services book without losing a client

31%

increase in win rate

Twelve years of undercharging, defended by habit. We repriced against real win and loss data and not one account left.

January 2026

The price list had not moved in twelve years. Every discount granted to close a deal had become the number the next buyer negotiated from, and nobody could say which accounts were profitable.

We rebuilt pricing against the firm's own win and loss record rather than a benchmark deck. Thirty-one per cent more of what was quoted converted, and not one account left.

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OPERATIONS

£4.2m

released from working capital

A cash cycle rebuilt in eleven weeks

Ninety days of stock and a payment run nobody owned. We rebuilt the cycle and the cash came back before the facility was needed.

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RESTRUCTURING

9 months

of runway recovered

A cost base rebuilt around what actually earns

The board wanted a ten per cent cut across the board. We found the third of the cost base that was earning nothing instead.

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Halden Advisory

London

Halden Advisory

Independent advisory for boards and founders. London.

Services

Strategy under constraint

Commercial and pricing

Operating model

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