GROWTH
Repricing a services book without losing a client
31%
increase in win rate
Twelve years of undercharging, defended by habit. We repriced against real win and loss data and not one account left.
January 2026
The price list had not moved in twelve years. Every discount granted to close a deal had become the number the next buyer negotiated from, and nobody could say which accounts were profitable.
We rebuilt pricing against the firm's own win and loss record rather than a benchmark deck. Thirty-one per cent more of what was quoted converted, and not one account left.
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OPERATIONS
£4.2m
released from working capital
A cash cycle rebuilt in eleven weeks
Ninety days of stock and a payment run nobody owned. We rebuilt the cycle and the cash came back before the facility was needed.
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RESTRUCTURING
9 months
of runway recovered
A cost base rebuilt around what actually earns
The board wanted a ten per cent cut across the board. We found the third of the cost base that was earning nothing instead.
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