Insights
What we’re arguing about
Short pieces on pricing, cost and how boards actually decide. One argument each, defended.
OPERATIONS
February 2026
Most cost programmes cut the wrong half
An across-the-board cut removes the same percentage from what earns and what does not. That is not a decision, it is an average.
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GOVERNANCE
January 2026
Boards do not need more data, they need a recommendation
Another dashboard defers the moment somebody has to say which option they would defend.
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PRICING
December 2025
A retainer is a price, not a relationship
Monthly billing feels like commitment on both sides. It is commitment on one.
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OPERATING MODEL
November 2025
The reorganisation is usually a pricing problem
Structure gets redrawn because margin fell. Structure is rarely why margin fell.
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